How Healthy is Your Website?
Healthy Life ©Totsie Marine, Swannanoa, NC
by Totsie Marine
Webonobo.com
I've always thought of a website as a living breathing organism. From that perspective, the next thoughts are: What should I feed it? How should I nurture it? What does it need from me to survive?
Whether your website is for your business or represents a hobby, sport or art form, you had an initial surge of energy that sparked it into being. Now is the time to review your intentions for the site and evaluate how well it is functioning.
From a business perspective, the website is as important as a salesperson. What tools, supplies, education, training and support do you give a salesperson? Do you have new brochures, new product descriptions, a change of service offerings? Now translate those into ways that your website can be more effective: Is it time to make the video you have been thinking about? Have you kept your pricing or hours of operation up to date online? A poorly equipped salesperson whether in person or online can bring your business down rather than enhance it.
If you aren't sure about the effectiveness of your website, it is time to consider an evaluation from a third party. Someone with a fresh perspective can frequently hone in on inconsistent messaging, inadequate instructions or ambiguous selling points.
Use this first quarter of the new year to feed your site new content, clear out the outdated material and think about new features that can enhance the health of your site.
