Hispanic Market Growth

Even if you haven't had a need for a multilingual website yet, chances are high that within the next decade your online success will be tied to how well you sell yourself in Spanish.

Black Mountain, NC ©Totsie Marine

by Totsie Marine
Webonobo.com

Hispanics represent more than 15% of the U.S. population, exceeding 55 million people. They represent the fastest-growing group in America -- growing more than 5 times faster than the general population. Hispanic Americans' buying power exceeded $1 trillion in 2010. Given this market segment's tremendous size, growth, and increasing purchasing power, the time to reach them online is now.

Statistics show that U.S. Hispanic consumers prefer the option to receive online information in Spanish and are 4 to 6 times more likely to purchase from a website that is in Spanish.

TIP: If you are planning a multilingual website, use a professional translating service. Do not rely on online translation tools which have limited applicability and can lead to embarrassing miscommunications or even a serious business problem.

Webonobo's site was professionally translated by Adarve Translation Service.

Fiona Dudley says:

Oct 09, 2011 12:12 PM

Hello Totsie,
Do you recall where you got the information concerning the buying preference for sites done in Spanish? I have a client I'd like to pass this on to. Do you know where can I find more demographic information about the Spanish-speaking market in the U.S.? Thanks for the link to Adarve - I always advise clients to use real translators!

Totsie Marine says:

Oct 09, 2011 07:09 PM

Hi Fiona,
Here is the site that information came from: http://blog.globalizationpartners.com/www-globalization-for-the-hispanic-market.aspx

ClickZ also had interesting statistics: http://www.clickz.com/clickz/stats/1717783/us-spanish-speakers-active-online

Totsie

Fiona says:

Oct 18, 2011 10:32 AM

Thank you for tracking down that valuable information. I work on a site in multiple languages but Spanish version mostly redirects to the English version. I've passed this along to their marketing manager.

Commenting has been disabled.

Subscribe via RSS

Subscribe via Email

Latest entries: The Value of Search Engine Ads Mar 29, 2012; SEO & Rich Media Mar 21, 2012; Search Engine DO's Mar 12, 2012; Search Engine DONT's Mar 04, 2012; How Healthy is Your Website? Feb 13, 2012; Looking at Accessibility Jan 31, 2012; Do you need a Visual Consultant? Jan 15, 2012; New Year Web Resolutions Jan 02, 2012; Are you Listening? Dec 05, 2011; Using Social Media to Ask the Right Questions Nov 21, 2011; The State of the Mobile Nation Oct 28, 2011; The Challenge of Being a Client Oct 24, 2011; Fun with Fonts! Oct 17, 2011; Hispanic Market Growth Oct 24, 2012; Edit Me, Please! Oct 03, 2011; Domain Name Real Estate Sep 27, 2011; Exploding the Browser Myth Sep 26, 2011; Are You Seeing Blanks? Sep 26, 2011

Hispanic Market Growth

Sections