Hispanic Market Growth
by Totsie Marine
Hispanics represent more than 15% of the U.S. population, exceeding
55 million people. They represent the fastest-growing group in America
-- growing more than 5 times faster than the general population.
Hispanic Americans' buying power exceeded $1 trillion in 2010. Given
this market segment's tremendous size, growth, and increasing purchasing
power, the time to reach them online is now.
Statistics show that U.S. Hispanic consumers prefer the option to receive online information in Spanish and are 4 to 6 times more likely to purchase from a website that is in Spanish.
TIP: If you are planning a multilingual website, use a professional translating service. Do not rely on online translation tools which have limited applicability and can lead to embarrassing miscommunications or even a serious business problem.
Webonobo's site was professionally translated by Adarve Translation Service.